Last summer, my friend, Lester Esser and I organized a Farmer's Market Shopping Tour as a way of helping people get the most our of what they could find there. We had a blast, and learned a lot from Lester, a personal chef. And that was the point: how many times have you been to a farmer's market and come home with the same four veggies you always buy in any supermarket? Having a chef lead us in our shopping experience meant we could ask questions-- what IS that? How would I cook this? We challenged our shoppers to buy one thing they'd never tried before and incorporate it into their meals that evening. Lester also brought us to his favorite gourmet food shops that are peppered around Rozzie Square, so we got to discover secret places to find the most amazing balsamic vinegar, fresh cheeses, fresh-cut meats and many ethnic ingredients. In all, it was a fantastic afternoon, and we all came away with a renewed enthusiasm for shopping farmer's markets.
Now Lester has developed a regular schedule of market tours. You can read about his new program, featured here on Boston.com today (Congrats Lester! A Teachable Feast is very proud!)
Watch here for info on a potential Lester Esser tour of Attleboro's Farmer's Market, later this season.
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